By Peggy McKee

What is a ride-along?  Why is it important?

A ride-along is just what it sounds like:  You spend a day with a medical sales rep who’s in the field you’re thinking you’d like to sell into, and see how a typical day goes.   A ride-along can be one of your greatest opportunities to differentiate yourself from another candidate.  It sets you apart as a go-getter.  It gives you critical on-the-job information that helps you in your job search.  Among other things, it helps you answer the question, “How do you see yourself in this job?”

By Anthony Mora

This is the most challenging job market since the Great Depression; more and more people are continuing to be laid off and pink slips are still the order of the day. As the job topography changes, so do your job seeking strategies and approaches need to shift.

Whereas public relations is generally thought of as a tool to garner press coverage for companies, many of the same skills and techniques that are used in PR can be utilized when job hunting, or when going on an interview. When you launch a PR campaign, you’re not only looking to present yourself in the best light, but also for a way to separate yourself from the competition, from the others in your field.