By Anthony Mora

This is the most challenging job market since the Great Depression; more and more people are continuing to be laid off and pink slips are still the order of the day. As the job topography changes, so do your job seeking strategies and approaches need to shift.

Whereas public relations is generally thought of as a tool to garner press coverage for companies, many of the same skills and techniques that are used in PR can be utilized when job hunting, or when going on an interview. When you launch a PR campaign, you’re not only looking to present yourself in the best light, but also for a way to separate yourself from the competition, from the others in your field.