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Capsule Profile – Mature Workers Marketing Strategy

By Trish Johnson 

Given that all indications are that the ‘mature’ worker will be making up a large percentage of the Canadian and US labour force in the near future, one would logically conclude that obtaining full-time, challenging, and fulfilling employment would be relatively easy for this group, even in our current job markets.

One of the difficulties facing mature workers is the frustration of trying to design a resume that truly represents the experience and expertise they have to offer a new firm, without detailing positions held over the past 20-35 years. Doing so makes the reader lose interest quickly, as the resume then becomes too long and ‘cloudy,’ and does not typically or efficiently capture career advancements and accomplishments.

The fact that there is conflicting guidance and advice on various job boards and professional search associations via the Internet only exacerbates and confuses this frustrating and precarious position for the mature worker seeking gainful employment.

Firms are naturally suspect that individuals that have over 15 years of business experience would not be willing or able to accept the current salary levels that are typically offered in this market.

However, economists' forecasts that in early 2010, both Canada and the US job markets should really begin to open up, and as the economy improves, so too will what has previously been considered the ‘norm’ and more realistic salary/benefits packages, particularly for the experienced, and valued mature worker.

In an effort to assist those, like myself, that are ‘seasoned’ professionals with 20+ years’ experience, I would like to offer the following suggestions for the preparation and use of a ‘Capsule Profile’ versus a ‘comprehensive resume’ format for your job search and marketing/networking purposes.

The well-written Capsule Profile will ‘highlight’ your ‘achievements and accomplishments’ throughout your career, and permits the reader to quickly learn what your specialty is, and what direction you wish your career to take. A ‘Cap’ is a ‘teaser’, designed to entice the reader to want to learn more! Ideally, it should only be one page long, as it is 'an overview' only. Keep in mind that job searching is truly a ‘sales’ job!

Following are excerpts from my own 1 page Capsule Profile to use as a guideline only in preparing your CP:

As a seasoned professional possessing over XX years’ business experience, I add value to the firm.....

Fluent in numerous computer programs and XXX, I have consistently proven to be a valued resource..... (please note that it is important that prospective employers are aware of your computer knowledge, especially as a ‘mature’ worker!)...

Driven by an achievement-oriented personality and energetic style, I have well-developed interpersonal skills sustained with an enthusiastic and positive attitude.......

My unique abilities lend themselves to a challenging role within a forward-thinking organization that will combine my XX capabilities, XXXXX, encourage a proactive style, and support professional growth.......

I hope this article has been helpful for you, and that you will seriously consider utilizing the CP format versus the standard, comprehensive CV. I can assure you that this format will encourage a greater number of requests for information and interviews. Good Luck!

 

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